Enterprise SEO can be defined by the size of the company or website, the complexity of the technology or teams, or by global operations. The goal is to increase visibility for these companies in organic search results.
How do you know if your company counts as an enterprise? I like to joke that you know it’s enterprise when everyone speaks a new language made almost entirely of three-letter acronyms (“Did the SEO SME review the PLP?”), and there are teams of people for everything.
If that sounds like the environment you’re working in, keep reading as I’m going to share insights from my previous experience (four years working in-house for IBM, and many years working for other enterprises from the agency and consulting side) that may help you.